The Benn Pacific Blog

Wednesday, December 16, 2015

The Donald Effect

In 2009, eleven buyers at Trump Waikiki sued the developer to get out of their Purchase Contracts.  The argument was that Trump could remove his name off the building if the development, or subsequent management, did not live up to the “Trump standard.”


What happens if the reverse is true?  What happens if Trump does not represent the standards of the building owners?


We saw protestors recently outside the proposed Trump International Hotel in Washington D.C. after “The Donald” made disparaging remarks about Hispanics.  Even celebrity chef Jose Andres cancelled plans to build a restaurant there.


Ultimately, tying your brand to a living human being is a risk.  Just ask Subway…

Posted by Trevor Benn on 12/16 at 11:03 AM
Real Estate NewsPermalink

Comments (1)

This isn’t the first time that a project bearing Trump’s name was sued. If we assume that the people who filed the lawsuit do so in good faith, then they invested under the impression that Trump is the developer—which is not.

Posted by Kenneth Lee on March 05, 2016 at 03:40 AM

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